Massage Marketing Rebellion

Need a New Niche?

Slowly over the last few years a new god has appeared. Of the onslaught of health practitioners available out there, one has been steadily rising to the surface as the "go to" guide for all issues of structural and soft tissue need.

This skill set is spending more time with patients on a one-to-one basis, fill one of the greatest demands of returning patient needs, know more about the personal life and lifestyles of their patient base, and are in such demand that they make up the largest growing employment segment of health careers. And on top of that they know, appreciate and may even come from the field of massage therapy.

Did you guess Physical Therapists (PT)? If you did you're right!

What does this mean to your massage practice? See the full article at my MassageTrend Blog

New Massage Trends and Practices

Back in March of 2007 I presented a list of possible directions one could take their massage business to add additional streams of income, or transition a career hampered by repetitive strain or other health issues and circumstance.

At the time I was just brainstorming for fun.

There were several ideas that didn't make that list, but I've wondered how long it might be before someone came up with them. I wondered too if the technological age might change the way massage is delivered, or if practitioners might follow the move toward micro-marketing.

Well, no need to wonder anymore, because now I've found evidence that new massage trends and practices have caught on.

Massage Blog Roll

Started a new MassageTrend Blog this week to supplement Massage Marketing Rebellion.

Massage is growing as an industry, and massage entrepreneurs are finding new ways to reach their market. Follow both blogs and create new ideas to bring increased business to your massage business. You may just create the next new innovation.

Some of the ideas found here at MMR have already contributed to more support and market focus by blogs and industry leading media throughout the world.

Be a rebel and think outside the box!

Best of success to you.

~ B ~
rebelmassge@yahoo.com
http://massagetrend.blogspot.com
http://www.massagemsoi.com

Massage Future Business Potential

Looking beyond the venue of a one-on-one massage practice has been a huge education, and provides a glimpse of the trends in the massage therapy future.

Where once massage therapy focused on an independent practice, or clinical application, the neighborhood has grown, the market has shifted and massage practitioners ponder multiple streams of income to supplement future massage business growth.

Hottest Massage Trends: Forbes.com

An earlier post on massage trends is drawing more visitors to our blog here than any other post entry over the last few years.

And I know why . . .

Growing demand, and market diversification have massage therapists envisioning, adapting and innovating as they seek to claim their share of the massage therapy pie. Like chiropractic care 20-25 years ago massage seems to have crossed the chasm of market acceptance.

Massage Online

There are a spattering of massage oriented information sites on the web, and a lot of free information. However, few utilize paid membership groups as an additional stream of income for specialized information.

I think this will change.

Massage Statistics: Growth is Evident

OK massage opportunity naysayers, pessimists and frustrated newbies. Gather round and check the map, n8touch and Massage Envy are crossing the great divide, creating more possibility on their way.

You can fuss and you can fidget, but massage is growing and innovators are making a mark. Far from the weak whispers of "what's a masseuse?" and "do you do happy endings?", these corporate chains are unabashedly grabbing up their share of pie . . . and furthering the acceptance of massage on the way.

Don't be surprised, we knew this would come with the future of massage. Do be enthralled as their great homework and industry study now make evident the numbers that Independents and small business massage don't always see, so check out the massage statistics that reveal our massage growth.

Massage Trends: Marketing the Machine #2

Do massage chairs detract from massage therapist marketing efforts? Do they turn regular clients away from our quality touch?

I don't know about you, but I can't help but wonder where the massage practice of the future may go. How do we adapt to the influx of personal massage products when we are trying to find more clients and boost our incomes?

This may make you sweat . . . but I see opportunity.

Massage: Future Trends

Well I'm not so crazy afterall!

A quick blog post on Andrea Kay's Work Place Trends blog site plucks a string that reverberates in the massage trade.

It you want to prepare for the future of massage, you have to think like a futurist.

A massage futurist.

Massage Trends: Marketing the Machine #1

Have you been in a back store lately? You might be surprised!

On the journey mainstream, the demand for massage has created some interesting tributaries, and some of these off-shoots could be grabbing up your portion of the massage income pie.

Enter the mechanical massage apparatus. You may not like the topic, but it deserves some discussion. And by discussion, I mean both the pro's and the con's.