get your job site
at simplyhired.com
I've had green on my mind for the last few days . . . (not that I
havent before), because I'm wondering if any massage therapists are
utilizing a "green" emphasis in their marketing.
A question that got my mind thinking is: How much of the massage
environment can be alligned with "green" principles?
Stress is a daily assault for most. From relationship drama to career demands, from financial responsibility to child care, from diet and nutrition to axiety prone personality, massage is relief for the masses.
In the early days, so much of massage marketing was educating the public about what massage is . . . and what it is NOT! Then marketing became an education in why one might need massage. And now it's about marketing the outcome of massage to a market looking for relief.
Relief is a product of massage . . . a tangible intangible if you will. And, the role as massage therapists, is to market relief to those that are seeking it.
Continue reading "Relief is a Product of Massage Marketing" »
Did you know that every massage therapist sells more than massage and few even realize they do it?
Did you know that you already own a product that's in high demand but until you package and produce it, the financial benefits allude you.
Did you know one of the most significant income streams available to you, one that could cause mega success for your massage business, is something that you give away free every day?
Don't believe me . . . read on!
A current member of Massage Marketing Rebellion Yahoo Group asks this question:
"Can someone please explain to me the benefit of BLOGs? Is this a way to make money? Is it simply a place to post your points of view on things? Just what is the point?"
To blog, or not to blog . . . that is a good question!
What could you possibly benefit from having your own massage blog?
After years of doing massage, we sometimes take what we've learned for granted.
Recently in a Yahoo Group I came across a newcomer asking questions about marketing. While I often read through various massage board posts, this one post floored me with the intensity that the newcomer was approaching his marketing efforts.
I believe marketing equals everything you do, but I also believe that smarter, not harder is the best method.
Here's the post that I sent back to him.
I wandered over to Seth's blog and perused the first few posts. There in the midst I found a jewel I thought I'd share.
If you don't know of Seth Godin, let me introduce you to a brilliant mind, a marketing light house, and a common man with an uncommon perspective. Call me strange . . . but I find him refreshing.
In typical fashion, his tip reveals a potent swill . . . (from Seths Blog.)
Simple web search turns up an interesting shift in massage news.
More and more businesses are using massage as an enticement to try their business, and massage seems more mainstream than ever.
For a glimpse at what lies ahead, peruse the following articles and check your approach.
Getting new clients is more strategy than chance. The hardest part is not knowing where they are, but getting yourself to take action on proven techniques, and to be consistent and resilient in the process.
Most succesful massage practitioners have mastered taking action. Have you?
The Service Corp of Retired Executives website reveals the following five tips for getting customers to your business. Read through the list and see which strategy might benefit you.
It's hard to believe that a little independant gas station has enough marketing moxy to post a sign like this above its gas pumps.
I came across this quite by accident, but did a double take when I saw the little Mini-Coopers in glossy frame.
In case you can't enlarge the photo take a peek at what it says in the stanza above this flashy little car:
WHY NOT BE FRIENDLY? In the event the person on the other side of the pump says, "Hello," feel free to say "Hi," back. Or maybe even say, "Sweet ride you got there." Better yet, why not initiate a conversation? After all, this is a gas station. NOT a public library.
In a marketing mishap, a lone trip to K-MART bares a strange encounter.
I enter the building and take a lively clip through the sweat pants and hoodies, coming full circle at the check out counter as I attempt to avoid all anti-Atkins edibles.
Sweeping past the potato chips I lower my gaze near the hot, steaming pizza and turn a cold shoulder to the plethera of candy bars lining the exit isle.
I reach in my pocket to produce the ransom of cash requisite for purchase of a few warm vestments, relieved to finally reach the cash register with minimal carbohydrate desire, when there on the counter I spy . . . a Nestle's Treasures Caramel Truffle Chocolate Bar!
Change is good
Recent Comments