Massage Marketing : A Current Conversation

A Massage therapist came into my store the other day and commanded my attention with a technique I have never experienced.

There was no uniform, no props or coupons, no leading with a business card, no www.pushyhype.com.

He just talked . . . simply conversed . . . and it completely captured my attention.

Before I tell you how it happened or what sealed the deal let me just make this one essential point:          In its simplest form, Massage Marketing is about having a conversation.

So this guy walks in the store, he pokes around the showroom like any other customer, and eventually nears the cash-wrap. I greet him as usual and ask him if he's looking for anything in particular.

No, he says, I'm just checking out your place and I'm intrigued by many of your products.

Really? I ask, What caught your attention?

Well, he pauses, I'm a massage therapist and many of these products translate to my work. In fact, I enjoy medical massage and several of the products could benefit customers with varied conditions.

Then he adds, I've been going store to store on the avenue just to meet local business owners and get to know the locale where I intend to work.

Do you have a card? I ask.

Of course, he responds, and pulls one from his pocket.

In the mean time a customer comes in the store and requires my attention. The MT steps back to make room for the conversation and at a break asks if he can come back at a better time.

Sure, I reply, Can you come in on Friday?

Absolutely. I'll see you then.

Think about this. Can you guess what has worked? Take a guess and leave your comments.
I'll follow up shortly with what happens next, but I'm curious how many of you might use this approach.

Stay tuned, as I'll finish the story in the next post.

Comments

[Massage Marketing Ideas]

Thanks for the great idea. The pushy salesman concept doesn't work. Being kind, friendly and knowledgeable wins every time.