Is the U.S. economic stress affecting your massage business?
With a high density if asian clientele, I thought my massage may
fair better in coming months despite the economy . . . now that I'm
hearing about european and japanese banks closing for the weekend, I
am wondering.
Click to join massagemarketingrebellion
We have a good portion of international members in our Massage Marketing Rebellion Yahoo Group, ( join now! ) and I'm curious to hear experiences and opinions about the crisis from
home as well as abroad.
I expect that some areas in the U.S. may experience more challenge
than others, and wonder as well about the psyche of the average
small massage business owner.
Half of me feels that the rise in stress will make more people
candidate for massage work, yet the other half of me feels that many
folks will hold more closely the purse strings, despite the growing
need for stress reduction.
What do you see going on in your area?
Is there a strategy we can use to tip the scales in our favor via
education, exposure or marketing?
What creative avenues are pressing your cranium?
We should talk!
I currently work in both a spa and wellness center. I've noticed that at the spa, where the focus tends to be relaxation especially new clients and celebration (birthdays, anniversaries) there is somewhat of a downturn. While at the wellness center things seem to be steady and increasing a bit. It makes me wonder if pain has a correlation to the economy in anyway. I'm sure it would make for an interesting study.
My marketing is mainly focused as it always has been, on those clients I enjoy working with, I have to admit I slipped a little, but I've tried to be consistent so as to not be in a panic.
I'm finding that sticking with my strengths is the way to go and consistent marketing and the innovative is helpful too.
Posted by: J. Vaughn LMT | November 20, 2008 at 05:49 AM