Massage Marketing Green

I've had green on my mind for the last few days . . . (not that I
havent before), because I'm wondering if any massage therapists are
utilizing a "green" emphasis in their marketing.

A question that got my mind thinking is: How much of the massage
environment can be alligned with "green" principles?

Principles such as:

* Minimizing the business footprint (total impact on the environment)
* Utilizing earth friendly products
* Minimizing waste or impact of waste
* Evaluating the total impact of product lifespan
* Using non-hazardous cleaning products
* Implementing biologically & environmentally friendly tools and
products

Are you using this approach at all, and even if you're not, would
you consider and respond to my questions?

I'm not thumping an environmental bible . . . I'm just noticing and
reading about what other companies are doing, thinking about doing,
and marketing to establish a "green" brand. It seems to be a growing focal point
in marketing.

Any thoughts?

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Comments

[Stephanie]

I too have started to "go green". I used to give away poland spring bottles after each massage, I have shifted to using nice water goblets I picked up at a yard sale, and I made my own washable face cradle covers instead of using disposable ones. Other than that, I have very little control over the space, but the next sheets I order will be green..or so the company claims.--comphyco.com. BUt I haven't exactly figured out a way of advertising that....any ideas?

[Stephanie]

I too have started to "go green". I used to give away poland spring bottles after each massage, I have shifted to using nice water goblets I picked up at a yard sale, and I made my own washable face cradle covers instead of using disposable ones. Other than that, I have very little control over the space, but the next sheets I order will be green..or so the company claims.--comphyco.com. BUt I haven't exactly figured out a way of advertising that....any ideas?

[ryan]

going green with our industry is both highly relevant, and irrelevant at the same time. If you look at the products we use, they come in plastic containers. If you look at the vendors we use, such as linen providers, we don't have enough leverage (read collective buying power) to create change within their own industry. Look at the tables, plastic and wood, the list goes on. Since we're a sole service, often times without a huge footprint from ourselves, we really have to look at our vendors and what they're practices are. After that, we should align our businesses, with the ones that support our brands and respective missions.

Yes, it's important and doable, but look at your vendors first.

[Shannon Karol]

There was a great article in Massage Magazine about Massage Therapists going green. It is issue 142 March 2008. I do believe the "green" way of living is catching on and will be implemented into massage practices. We, as massage therapists, are already in the business of making the body, mind and soul at peace. Helping the environment would naturally follow.

[Shannon Karol]

There was a great article in Massage Magazine about Massage Therapists going green. It is issue 142 March 2008. I do believe the "green" way of living is catching on and will be implemented into massage practices. We, as massage therapists, are already in the business of making the body, mind and soul at peace. Helping the environment would naturally follow.

[Christine Vander Bloomen]

Yes, I do practice environmentally practices within my clinic.

Back in January, I purchased crystal goblets so I could wash and reuse them. Previous to that I used styrofoam cups. They were cheap at about 2 cents a piece, but were used for a minute and then just tossed in the trash. Clients have commented and complimented me on the new glasses.

I recently started recycling my paper towelings by feeding them to worms. I plan on letting my clients have some of the worm castings as a bonus of being my client. I went from having to take out trash every other day to once every two weeks. A hidden benefit is I am also using less plastic trash bags.