Have you been in a back store lately? You might be surprised!
On the journey mainstream, the demand for massage has created some interesting tributaries, and some of these off-shoots could be grabbing up your portion of the massage income pie.
Enter the mechanical massage apparatus. You may not like the topic, but it deserves some discussion. And by discussion, I mean both the pro's and the con's.
It's easy to kick and holler about the intrusion of mechanical massage devices, but they're already here and welcomed by a good segment of the massage market.
Mechanical massage chairs, Shiatsu massage beds, kneading fingers neck massagers, the dolphin hand held massager, heating and vibrational devices, even zero-gravity recliners . . . more and more these products are finding their way into the hands of massage enthusiasts.
Traditionally massage practitioners have shyed away from this market, and some even see these products as a threat to our trade.
I'm starting to see an increasing demand as massage enthusiast become more knowledgable and interested in their bodies, their self-care and their health . . . and worth mentioning, a growing appreciation for massage.
Rather than fight the inevitable, is there any benefit to using thes products in our practices?
Are there undiscovered avenues to use these items to generate curiousity and interest in our work?
Is it possible that some of these products could add income to your business?
It's a thought to consider.
What do you think?
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